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Jake Keator
August 16, 2022

TikTok has become a sensation with younger generations over the past several years. The short-form video content app has amassed over 1 billion users worldwide, many of which are searching for GI and gut health related topics.

According to an Aug. 1st article from CNBC website Make It, hashtags such as #guttok, #guthealth, and #guthealing have brought in just over 1 billion views. The ability for content creators to easily create, edit, and publish videos to the platform has made information more accessible for younger audiences. Videos found when searching the hashtags include information on reducing bloating, combating heartburn, and irritable bowel syndrome.

“Another factor is that as users are looking to become more informed about their health on the app, they’re also looking for solutions—and the gut health community is offering them up,” Make It’s article stated.

While the amount of information is vast it’s not always accurate. As a result, some users may become misinformed or confused about conflicting information. In today’s digital age, GI physicians are becoming more comfortable in the social media space. For example, Matthew Bard, M.D., an orthopedic hip and knee surgeon in Washington, D.C., has garnered over 439 thousand followers and over 16 million likes across his videos.

Physicians’ Social Media

While not every physician will reach those numbers, using social media to reach younger patients can be a valuable tool, as we explained in a previous blog post.

While the ease of access to information is vital for a younger generation, using applications like TikTok can combat misinformation, increase reach, and share experiences to others. Proper use of the platform can grow your online company and personal brand, and act as an acquisition tool.

“[Surgeons] get to spend so little time in the office with our patients that social media is a tool to connect in a different manner that patients almost feel like you’re speaking directly to them,” Harb told Becker’s in a March 21st interview.

This sharp spike in interest in GI health makes it a prime time to jump into the world of social media headfirst, where a curious audience awaits.